How plan B got MG back on its A-game

How plan B got MG back on its A-game


Pigounakis has overseen this variety of good results at MG prior to: he was liable for launching the common F sports activities auto in 1995, together with engineer Brian Griffin and designer Gerry McGovern, now of Jaguar Land Rover fame.

“The demand from customers for our products just appears to be to be growing exponentially,” says Pigounakis. “I’ve been in the business 43 decades, and I have by no means noticed anything rather like it – except, funnily ample, when we released the MGF. We have been handling 12-thirty day period lead times then, so it does look a minor bit like déjà vu in a lot of respects.”

Happily, MG’s sports activities vehicle times aren’t over, either. Future 12 months, it will start the Cyberster roadster, very first noticed in April 2021 as a principle at the Shanghai motor show. Specifics of the production auto keep on being leading magic formula, but Pigounakis mentioned that getting a athletics automobile back in the line-up “will carry us enormous PR and promoting benefits”.

Far more imminent and considerably far more mainstream is a Volkswagen ID 3- rivalling loved ones hatchback, the 4. Owing later on this 12 months, it will be on a par with the ZS for gross sales, reckons Pigounakis.

This calendar year, MG will boost its Uk gross sales by half, from 30,600 to all-around 45,000 – and it could be extra if there have been free supply, promises Pigounakis. Ultimately, he believes 70,000 income is “very achievable” by 2025.



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