November 27, 2022

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Automotive rocks

Android Automotive is taking over, but what about Google Automotive Services (GAS)?

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With the Android Automotive Working Procedure (OS), Google is set
to make the sharpest rise in the infotainment program area in the
future 5 several years. From its introduction in 2017 until now, the
running technique has by now been built-in in 13 motor vehicle versions
with many a lot more to observe. The standout function is Google Automotive
Products and services (Gas). The Fuel suite presents solutions for automakers to
embed a sequence of providers from Google, which includes Maps, Engage in Store,
and Assistant. Gas are supplied through a licensing model to
automakers and is developed on best of the Android Automotive OS.

Geely (Polestar and Volvo): Apart from the
Polestar 2, which was the initial design to use Android Automotive,
Volvo’s all-electric XC40 P8 and XC40 Recharge also leverages the
operating process. In April 2022, Volvo extended the solutions to
XC90 and V60 products. The Android Automotive OS is also readily available in
model 12 months (MY) 2022 and long run S90, V90, V90 Cross Place, and
XC60 designs whilst the Volvo XC90, S60, V60, V60 Cross Country, and
XC40 cars from MY 2023 are next to obtain the OS.

  • Declared: February 2018
  • Launched: July 2020
  • Fuel integration: Sure Google Assistant, Google Maps, and Google
    Participate in Keep (together with Spotify, EasyPark, A Superior Routeplanner,
    Group Periods, Vivaldi, and Online video Participant)

Renault-Nissan-Mitsubishi: In September 2021,
Renault partnered with Qualcomm and Google to energy the digital
cockpit of the Mégane E-Tech electric car (EV) with the Android
Automotive OS. The Austral product, which need to launch in September
2022, is the upcoming in line to be up-to-date with the OS. In 2018, the
Renault-Nissan-Mitsubishi Alliance introduced a partnership with
Google to integrate the OS across “several types and brand names.”

  • Declared: September 2018
  • Launched: September 2021
  • Fuel integration: Yes Google Assistant, Google Maps, and Google
    Participate in Retail store (together with: EasyPark, Radioplayer, Sybel1, and
    Vivaldi)

General Motors: The Hummer EV grew to become the GM
design to combine the Android Automotive OS with the full suite of
Fuel. Aside from the HUMMER EV Pickup, GMC also described that Fuel
will be accessible in the 2022 Yukon and Yukon XL and decide on trim
ranges of the 2022 GMC Sierra 1500. Gasoline is also offered in select
2022 Chevrolet Tahoe, Suburban, and Silverado models, and on the
2023 Cadillac Lyriq product.

  • Announced: September 2019
  • Launched: November 2021
  • Gas integration: Certainly Google Assistant, Google Maps, and Google
    Perform Retail store (which includes YouTube New music, Google Podcasts, iHeart Radio,
    TuneIn Radio, and radio.web)

Stellantis: There are designs to start the OS in
its motor vehicles commencing in 2023. Maserati was the to start with brand in this
umbrella to announce Android Automotive integration in advance of the
FCA-PSA merger, including the Ghibli, Levante, and Quattroporte in
addition to the Chrysler Pacifica and Dodge Durango.

  • Introduced: July 2020
  • Released: 2023*
  • Gasoline integration: Not at first Stellantis has highlighted
    embedded navigation from TomTom, voice help from Amazon
    Alexa, and SiriusXM 360L developed into the original autos launching
    with Android Automotive.

Ford: Earlier in 2022, Ford explained that the
launch of motor vehicles with Android Automotive will be delayed right after
saying the OS will be launched on “several Ford and Lincoln
versions.”

  • Announced: February 2021
  • Introduced: 2023*
  • Gasoline integration: Of course expected

Lucid: Even with the Android Automotive OS
announcement, Lucid is integrating its personal one of a kind apps and making use of
Amazon Alexa as the main voice assistant.

  • Declared: Might 2021
  • Introduced: September 2021
  • Fuel integration: No

Honda: In September 2021, the Japanese
automaker claimed that it would start automobiles with Android
Automotive commencing in 2022 but did not specify the names of the
products.

  • Declared: September 2021
  • Released: 2022*
  • Gasoline integration: Of course envisioned

BMW: In June, the German carmaker announced
that it would be growing its BMW OS 8 and integrating Android
Automotive OS into particular design collection.

  • Announced: June 2022
  • Released: 2023*
  • Gas integration: Not expected

Android Automotive sector outlook

In accordance to S&P Global’s Characteristic Technology Benchmarking,
the expansion amount for Android Automotive deployment should really be the
greatest in the upcoming 5 a long time. Android Automotive will possible
seize around 18% of the market share by 2027 when compared with all over
1% now. QNX, a single of the foremost proprietary automotive OS,
has by now witnessed its current market share fall from above 18% in 2020 to
about 14% in 2022, and we assume it will plunge to just about 5% by
2027. This is a direct outcome of the advancement of Android Automotive
and Automotive Quality Linux (AGL). We forecast AGL to rise from its
existing 13.7% share to around 23% of the in general current market share by
2026. Generic Android, which holds all-around 32% of the share
at the moment, will marginally drop by 2026 but should still make up
above a quarter of the in general market. Not like Android Automotive,
which is a proprietary product of Google, Generic Android is composed
of an open-supply design.

Just one of the essential developments in this place took location in early
2021 when Ford declared its change from QNX to Android Automotive.
At the moment, shut to 90% of Ford’s motor vehicles operate on QNX, and that
amount will fall to approximately just one-3rd in the following five a long time. On the
opposite, Android Automotive is predicted to ability around 50% of
Ford’s cars by 2027.

In April 2022, Volvo declared an over-the-air (OTA) enhance to
a more recent model of Android Automotive OS with obtain to new application
types on Google Perform, together with navigation, charging, and
parking. With numerous updates envisioned above the upcoming couple of
yrs, about 80% of Volvo autos could operate on Android Automotive OS by
2027.

Importance

Even though announcements of Android Automotive continue on to make
headlines, the true focus should be used to these models on
their way to adopting GAS—which brings significant person working experience
(UX) and license value implications. Numerous of these bulletins
which includes Rivian, BMW, and Stellantis with Uconnect 5 are in simple fact
even now operating off a foundation of Generic Android with no the full
Google offer of running procedure, middleware, system, and of
program Gas. Gas has brought with it the revival of the in-motor vehicle
application retail store, leveraging far more than at any time from the client electronics
earth compared to prior versions we have witnessed in the earlier. While
only 41 applications are currently obtainable by means of the Engage in Store on
Android Automotive, the checklist of motor vehicle use-situation (or at least
motor vehicle-optimized) certain applications will go on to improve as adoption
increases the buyer base for automakers and builders
alike.

This does not necessarily mean Gasoline is without the need of competition—far from it.
Makes these types of as Lucid and BMW are extremely targeted on differentiating in
this room and have determined the ideal way ahead to a custom-made
app environment, is to generate an practical experience unique to their manufacturer
id. Apple CarPlay’s big improve introduced earlier in June
also paves the way for a Cupertino-themed inside, should an
automaker wish to allow core vehicle info to enter CarPlay’s
domain, which could supply a quite competitive environment from an
stop customer point of view as nicely. Time will notify whether or not automakers
will agree to undertake the new variation of Apple Carplay or not, but
the automotive infotainment house is undoubtedly heating up—with
Google presently having the guide.

Author: Arnab Paul, Senior Exploration Analyst, Provide Chain
& Technology, S&P Global Mobility

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